The following is Part 1 of a two-part series on driving customer loyalty in a digital world.
With so much consumer data and media channels in today’s marketing mix, it’s a real challenge to find an approach that’s narrow enough to keep the organization focused, while broad enough to allow for continual change and growth.
A recent Constellation Research “Quark Report” beautifully captures the mindset and actions necessary for creating relevance and personalization in today’s competitive, technology-driven marketing environment.
The report—“Five Approaches to Drive Customer Loyalty in a Digital World; Delivering Right-Time Engagement for Relevant, Long-Term Advocacy and Lifetime Value”—defines the way forward for today’s marketer quite well. (continued…)