The benefits of an Enterprise Social Networking platform are, by now, fairly well-known to most technologically savvy businesses. But simple awareness of this burgeoning technology by from top management doesn’t always translate into a “Buy one now!” decree. Most times, management and boards need to be sold on the idea. And that means presenting a compelling case.
Like it or not, justifying the financial investment required to become a social organization takes a bit of forethought. In fact, the research firm, Gartner, says that insufficient planning and financial specifics are some of the top reasons why social pitches fail to convince business leaders. (continued…)