Gartner has been tracking enterprise social networking (ESN) for the last couple of years and the Gartner Portals, Collaboration and Content Summit in London brought together the best research, client case studies and opportunities to network with other professionals.
Against a backdrop of skepticism about the success of ESN (in 2010 Gartner estimated 70 percent of IT-dominated social media initiatives will fail) Deepak Bhandary, the Social Enterprise Program Manager for Schneider Electric, presented a different viewpoint. He showed that if a social platform is going to have a chance of success, deployment requires a very organized approach. Schneider Electric’s global rollout to 95,000 people has delivered tangible results and their Adoption Dashboard metrics show that it is sustainable. Within the first few months, the company saw the number of active users grow by 650%.
There approach was not “build it and they will come” or “provide and pray.” Schneider Electric has a very clear view of what they need do to support their high growth global company. Underpinned by the statement “If only Schneider knew what Schneider knows,” they had a strategic vision supported from the very top of the organization.
Failing to plan is planning to fail
The overall branding was very clear: Connect. (continued…)