Billy Durrett

Shape Up Your Enterprise Collaboration – Part 1

Collaboration and sharing are the muscle and connective tissue of any healthy organization. This blog series will help you envision how to shape up your enterprise collaboration.


As background, there’s been some discussion in recent years about enterprise social software too often falling short of achieving long-term and meaningful adoption. After just a little probing of the specific case in question, the image I often form is of someone who, just days after buying a gym membership, is already studying the mirror after a few curls of the barbell to search for signs of massive improvement. And seeing none that quickly, walks out the door discouraged only to sporadically—if ever—return. (continued…)

Peter Crosby

Is your ESN walking dead? Here are 5 ways to reanimate it.

Zombie Nothing is more horrifying than setting up an Enterprise Social Network only to later find that it’s deathly quiet and only populated by lurking zombies, default avatars, and digital tumbleweeds. Like spooky graveyards in horror movies, ESNs are places people tend to avoid unless they see other humans there, too (preferably, live humans). So if you want to make sure your Enterprise Social Network discussions stay alive and active, you need to exorcise the demons of dullness and complacency.

Thankfully, it doesn’t require getting a priest or whittling down any wooden stakes. No, to prevent your ESN from experiencing this kind of slow, inexorable death, we’ve stitched together five ideas for jolting some life back into your company’s digital discourse. (continued…)

Ian Gotts

Schneider Electric Shows What It Takes to Raise Enterprise Social Adoption Rates

Gartner has been tracking enterprise social networking (ESN) for the last couple of years and the Gartner Portals, Collaboration and Content Summit in London brought together the best research, client case studies and opportunities to network with other professionals.

Against a backdrop of skepticism about the success of ESN (in 2010 Gartner estimated 70 percent of IT-dominated social media initiatives will fail) Deepak Bhandary, the Social Enterprise Program Manager for Schneider Electric,  presented a different viewpoint.  He showed that if a social platform is going to have a chance of success, deployment requires a very organized approach.  Schneider Electric’s global rollout to 95,000 people has delivered tangible results and their Adoption Dashboard metrics show that it is sustainable. (continued…)

Yellow Pages Group Achieves Rapid Adoption with Enterprise Social Networking

A month after Yellow Pages Group deployed tibbr, enterprise social networking, they saw over 25,000 posts and over 80% of employees added their profile picture – a good sign of adoption.

What’s more, employees transitioned from just listening to contributing. “Employees started sharing success stories,” said Andre Boisvert, Chief Architect at Yellow Pages Group, explaining how employees out in the field started sharing tips, which helped onboard new sales reps.

In a webinar, Transforming Sales and Marketing to Boost Revenue with Enterprise Social, Andre covered the key elements Yellow Pages needed for adoption:

1) Executive Level Support

“This project was a personal initiative from our CEO,” Andre said. (continued…)

Joshua Chu

Top 5 Stories on Enterprise Social Networking This Month

Enterprise social adoption requires a community effort. The most successful initiatives have a clear purpose from the beginning and strong support from senior management. Discover what else it takes to make enterprise social collaboration a success. Check out these 5 must reads on enterprise social networking for the last month.

10 Ways to get Users on the Social Business Bus

Debra Donston-Miller – Social business technology has the potential to increase revenue, cut costs, improve relationships with customers and enhance internal and external collaboration. If you’re willing to make the commitment to best-practice implementation of social products, there’s just one thing that can get in your way: your employees. (continued…)

10 Steps to Develop a Social Business Strategy

It’s good practice to map out a strategic direction before moving forward with any business plan, and developing a social business strategy is no exception. Rob Koplowitz, VP of Forrester Research, outlines 10 steps to developing a solid social business strategy below.

Ten Steps To Develop A Social Business Strategy

1. Design a social ecosystem

2. Gain executive support

3. Develop your social capability map

4. Establish a social business council

5. Select from competing social strategies to invest, pilot and support

6. Establish social media policy & employee training

7. Empower employees to solve customer & business challenges

8. Plan social public relations

9. (continued…)

Welcome to the Mobile, Social Revolution

Have you ever noticed an employee walking down the hall answering an email or text message from their smartphone? The pose—head down, back slightly hunched, eyes focused on a mobile device—is not just pervasive in our personal lives. Over 40% of information workers already use mobile devices. In the U.S., 28% of directors and executives already use tablets at least once a day.

Vice President of Forrester Research Rob Koplowitz presented interesting research on this emerging trend:

Part of the demand for mobile technology goes hand in hand with the use of social technology in the workplace. Referencing information workers, specifically executives and managers, Rob said “They’re depending on information.” And they need this information from their mobile device. (continued…)

5 Keys to Enterprise Social Software Implementation Success

I like the way Charlene Li of Altimeter Group said it: “Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation.” In other words, besides IT considerations, there are other important factors to account for when making the move to a more social business environment.

How will employees interact in the space and what positive outcomes will that activity bring to your business? How will you measure the success of the system and use it to its maximum potential? To answer these questions and more, here are five ways to ensure a successful implementation of your enterprise social network:

1.  (continued…)

Promoting Positive Use of Enterprise Social Across Your Organization

Executives are realizing the potential of private social networks at an increasing rate; a recent International Data Corporation report shows 67% of the 700 companies surveyed have deployed enterprise social software in 2012. That’s up from 43% in 2011.

Private social networks drive communication and collaboration, breaking down geographic and organizational boundaries. But, to ensure best use of this technology, it helps to have a solid actionable plan consisting of these elements highlighted below:

Bridging the Gap Between C-Level, IT & Employees for Enterprise Social Success. You can’t just install an enterprise social network at your company and expect magic to happen. (continued…)