Enterprise social adoption requires a community effort. The most successful initiatives have a clear purpose from the beginning and strong support from senior management. Discover what else it takes to make enterprise social collaboration a success. Check out these 5 must reads on enterprise social networking for the last month.
Debra Donston-Miller – informationweek.com Social business technology has the potential to increase revenue, cut costs, improve relationships with customers and enhance internal and external collaboration. If you’re willing to make the commitment to best-practice implementation of social products, there’s just one thing that can get in your way: your employees. In other words, if you build it, they may not come. And if they don’t come — or don’t fully or enthusiastically participate — your social business initiative doesn’t really stand a chance. (continued…)
Bill Cushard According to the American Society for Training and Development (ASTD), U.S. businesses spend $15 billion per year on sales training and that many sales people find the training ineffective or less than useful. This statistic should drive business leaders crazy because it forces them to ask what they are getting from such a large investment. (continued…)