Businesses are using enterprise social networking to improve internal communication.
The other day I was having a conversation with my friend who works at a relatively large and successful tech company. To my surprise she said she was thinking of leaving her job.
“Why?” I asked.
“Because everything is disorganized. Most of the key decisions are made behind closed doors and then not communicated to the staff,” she said.
Then my friend listed a slew of examples where things went awry because the latest decisions, changes, answers to questions, material and so forth had not been communicated to the team.
It turns out these communication issues are all too common in the workplace. A study of business communication practices, revealed that 40% of the work week is lost to communication inefficiencies, which is rather startling given that the majority of respondents were in customer-facing and decision-making roles. 68% of employees experience difficulty communicating even between team members.
Internal communication is never perfect at work, but organizations are finding ways to make communication more clear and transparent. 56% of employers use using internal social networks “as part of their internal communication initiatives to build community — creating a sense that employees and leaders are in it together, and sharing both the challenges and rewards of work.”
Social technology not only allows managers to broadcast the latest policies, branding message, dos and don’ts etc., but also lets employees respond, ask questions and feel more engaged overall. (continued…)