Peter Crosby

What Ancient Rome knew about innovation that modern companies could learn.

Roman Forum In Rome 62188619 proThe ancient city of Rome converted a prime swath of centrally located land from a marketplace into an area that had tremendous significance to its citizens. It was a place where people gathered and interacted, where discussions, debates, meetings, and other activities took place. This place was called the Foro Romano, or Roman Forum.

Forums were critically important to societies of the time — some even date back to independent villages in the prehistoric period. Clearly, the human need for community and social interaction seems baked into our DNA. But there were more reasons for a forum than simply to have a place to people-watch and pontificate about the superiority of Roman theater to the Greek’s. (continued…)

Peter Crosby

How to get more from your Marketing department [How-To]

howtotuesday2If you’ve been in Marketing more than a few years, then you know it’s gotten progressively more complex, with more and more technologies, media outlets, social networks, and opportunities to capitalize on and continuously monitor (for help, try the new TIBCO Engage™ platform).

There are a lot more moving parts in Marketing these days so seamless, reliable communication and collaboration are key to staying on top of it all. To that end, here are some examples of all the ways that tibbr, the industry-leading Enterprise Social Networking platform, can help solve many of the common problems found in modern Marketing Departments. (continued…)

Peter Crosby

How to bolster your sales team without hiring more people.

Sales Team“Selling is a team sport” — it’s a time-honored cliché that almost all salespeople have used at one time or another. But, when you seriously look at your own sales organization, can you honestly say that it’s genuinely selling as a team? Or, is it more likely that you’re selling the way you always have?

You know, the way where the rep on the opportunity, the SC aligned with it, and perhaps the front-line manager are the only ones involved in the account. Or the way where you only get real insights into an opportunity during monthly forecast updates, or when the occasional deal requires support from the VP of Sales or other top-level executive. (continued…)

Peter Crosby

How to get more departments more involved in more parts of your business.

Network

As an organizational business tool, “departments” are pretty much unavoidable. They’re a semi-logical way to categorize people by functionality and focus. But an unintended consequence of departments is that they tend to isolate people from the rest of the business. Categorization puts metaphorical blinders on people that, while helping them focus on their primary tasks and objectives, also prevents people from knowing what else is going on in other areas and needlessly limits their potential contributions.

Take Human Resources, as an example. Typically, HR people play three critical roles, that of administrative expert, employee advocate, and change agent. Yet, in recent Harvard Business Review blog post, “It’s Time to Split HR,” a business advisor/author argues that Human Resource’s skills and knowledge should benefit other areas of the business, too. (continued…)

Peter Crosby

The 3 things CMOs need to know about ESNs now.

Private-Social-Networks-in-20-Years

With the advent of the Internet, complexity in Marketing has increased logarithmically — there are now more moving parts in a marketing mix than ever before. And with so much to track and manage, seamless communication and easy collaboration are more important than ever.

The 3 things every marketer should know now:

1.) Everyone’s in Marketing now.

Regardless of their job function — from the executive offices to the retail floor — every customer-interacting employee should be delivering the same message in the exact same way. So when messaging get updated, everyone needs to know, now. And the best way to make sure people get the message is with an Enterprise Social Networking platform that can provide broadcast communications across offices, time-zones, and borders. (continued…)

Leandro Perez

Why corporate email is bad for your business, and how to escape it.

Business background with drawn ideas. Email concept

Regardless of what you call it — email overload, email fatigue, inbox clutter, or just plain email noise — corporate email is out of control. And if email is still the primary communication and collaboration tool in your organization, then your employees aren’t being as productive or innovative as they could be.

Here are 3 huge problems with email:

1.) Doing everything in email makes people dumb.

Undoubtedly, your employees are already drowning in a sea of CC’s, reply-to-alls, and endless email chains. Not to mention spam. Lots and lots of spam. It’s annoying, sure, but how bad is it really? (continued…)

Peter Crosby

Here’s why you should stop trying to predict the future of your business.

Joi Ito Who wouldn’t want to know what the future holds? Especially in business, where inventing the Next Big Thing could mean market-share domination for decades.

Yet predicting the future is all but impossible (unless the Next Big Thing you come up with is a time machine). Despite the best efforts of psychics, astrologers, and scientists, nothing has ever consistently worked — crystal balls and studying the past are no more effective than a blindfolded monkey throwing darts. In short, you have absolutely no hope of predicting the future.

On the bright side, neither does anyone else. In fact, when it comes to determining the future, it’s a pretty level playing field.  (continued…)

Peter Crosby

How lengthy emails damage your business, and how to put a stop to them.

Hands Typing Email Novels.

I stumbled across a nice blog post the other day suggesting that there’s a simple solution to the problem of email killing employee productivity, and it’s basically this: “Keep emails short.”

While that may seem obvious and self-evident, it’s nevertheless something nobody seems to be able to do — far too many people write emails as if they were authoring the next great novel or a dissertation on the meaning of existence under the mistaken impression that more words are better.

But when it comes to email — as Robert Browning taught us all in his 1855 dramatic monologue, Andrea del Sarto (Called “The Faultless Painter”) — less is more. (continued…)

Internal Communication – Why Enterprise Social Networking Matters

Businesses are using enterprise social networking to improve internal communication.

The other day I was having a conversation with my friend who works at a relatively large and successful tech company. To my surprise she said she was thinking of leaving her job.

“Why?” I asked.

“Because everything is disorganized. Most of the key decisions are made behind closed doors and then not communicated to the staff,” she said.

Then my friend listed a slew of examples where things went awry because the latest decisions, changes, answers to questions, material and so forth had not been communicated to the team.

It turns out these communication issues are all too common in the workplace. (continued…)

Retail Gets a Much Needed Makeover with Enterprise Social Networking

In a rapidly evolving e-commerce world, retailers are using enterprise social networking to rev up internal communication and gain a competitive edge.

Retail certainly isn’t what it used to be. Online and mobile commerce has fundamentally changed the way we consume. Amazon.com now accounts for a quarter of all online purchases, plus purchases from mobile devices grew by more than 81 percent within the last year.

With the ability to do comparison shopping from anywhere, shoppers are smarter and quite frankly, harder to please. Nearly 50% of shoppers who use their smartphone believe they are more informed than store associates. (continued…)