Who wouldn’t want to know what the future holds? Especially in business, where inventing the Next Big Thing could mean market-share domination for decades.
Yet predicting the future is all but impossible (unless the Next Big Thing you come up with is a time machine). Despite the best efforts of psychics, astrologers, and scientists, nothing has ever consistently worked — crystal balls and studying the past are no more effective than a blindfolded monkey throwing darts. In short, you have absolutely no hope of predicting the future.
On the bright side, neither does anyone else. In fact, when it comes to determining the future, it’s a pretty level playing field. Every company in the same boat regardless of size — larger companies have more resources but are slower, while smaller companies have fewer resources but are more nimble.
But, for all practical purposes, there’s really only one way to know for certain where the industry is headed.
Don’t try to predict the future, invent it yourself.
That’s right. Instead of waiting and reacting to competitors’ innovations, you have to disrupt your own industry yourself.