Do people love your product or service? Do they evangelize it on social media? Do they defend your company in the comments of unflattering news articles? Do they wear your t-shirts, put your logo stickers on their cars, or start online fights with the customers of your competitors?
If not, then you have to admit that you either have an average product, or you haven’t worked hard enough to cultivate a serious following for your brand. Fortunately, there’s an easy way to solve that problem and catch up.
In a recent Atlantic Magazine article entitled “Turning Customers Into Cultists,” the author talks about Apple as the poster child for “cult followings” in the business world (shocker, I know). (continued…)