Peter Crosby

5 telltale signs you need an Enterprise Social Network and how to get started.

You need an ESN
Is your business doing as well as it could be? Is your current technology really working as well as you think? Are your employees still hampered with a 20th Century workspace? If you’re not sure, then the answers to those questions are probably No.

A lot has changed technologically in recent years, and keeping up is a big part of staying competitive. Luckily, you can upgrade your current technology with an Enterprise Social Networking platform. Easily and quickly bring your employees into the modern era — you don’t even need to rip-and-replace your current systems.

Yet how can you be sure your company really needs an ESN platform? (continued…)

Peter Crosby

A simple test to tell if your HR department is needlessly wasting money.

Every year — often at the request of corporate HR managers —  an estimated 2 million people take the Myers-Briggs Type Indicator test. It’s reported that 89 of the Fortune 100 still use it to determine the personality “types” of current and future employees so they can be assigned appropriate training and responsibilities.

Okay, so here’s the test: Are you giving your employees the Myers-Briggs test? If you answered Yes, then you’re wasting money. And here’s why.

When a scientific test isn’t exactly scientific.

Back in 1921, Carl Jung suggested that humans broke down into several distinct personality types (based on his own personal observations). (continued…)

Peter Crosby

Here’s why you should stop trying to predict the future of your business.

Joi Ito Who wouldn’t want to know what the future holds? Especially in business, where inventing the Next Big Thing could mean market-share domination for decades.

Yet predicting the future is all but impossible (unless the Next Big Thing you come up with is a time machine). Despite the best efforts of psychics, astrologers, and scientists, nothing has ever consistently worked — crystal balls and studying the past are no more effective than a blindfolded monkey throwing darts. In short, you have absolutely no hope of predicting the future.

On the bright side, neither does anyone else. In fact, when it comes to determining the future, it’s a pretty level playing field.  (continued…)

Peter Crosby

How to succeed in business without being an obnoxious blowhard.

Obnoxious Blowhard

A lot of business advice in recent years centered on people branding themselves to get ahead. The Internet, they argue, offers everyone the same opportunity to “promote themselves as well as celebrities and large corporations, even without a multi-million dollar marketing budget.

That’s all well and good, but what about those who’d rather do less branding and just do a good job instead? What if those people could get promotions and succeed in their career without having to toot their own horn 24/7?

A recent book from David Zweig suggests that it’s entirely possible. Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion profiles successful individuals who succeeded without always showing off. (continued…)

Peter Crosby

5 common questions smart leaders should never have to ask.

Many times, the difference between good leadership and poor leadership is simply the quality and speed of information a leader has at hand. Bad information leads directly to bad leadership — misinformed people make incorrect choices and take ill-advised risks.

A poor leader could easily be a better leader if his/her information was better. So the key difference then is how a leader gets their information.

Are questions are the best way to get answers?

In a blog post entitled 5 Common Questions Leaders Should Never Ask, the author, Warren Berger, posits that what matters in leadership — even beyond the questions themselves — is how you ask the questions. (continued…)

Peter Crosby

Four things every business must have to create a modern digital workspace.

Manager Working In The Office

Often lauded as the starting point of people’s day, typical corporate intranets have been perpetually disappointing, never really living up to businesses’ expectations. Newer social intranets — while somewhat better — are just as often homogeneous, monolithic software stacks locked into one vendor’s view of the world.

So how do companies provide the kind of modern workspace that will increase employee efficiency and productivity? The following are 4 minimum tenets of a modern, effective enterprise social networking platform:

1. An open, agnostic architecture.

Illustration Of A Manager Working In The OfficeEven in 2014, there are still companies pushing a “their way or the highway” business model.  (continued…)

Peter Crosby

The one thing America’s founding fathers valued that your business should, too.

Declaration of Independence

America is celebrating its 238th birthday this weekend, but it’s important to remember that we’re celebrating more than the country’s age.

After its “discovery” in 1492, the New World labored under the dominion and control of the time’s most powerful nations. And, for over 280 years, the early American colonists obeyed the laws of other countries. So when the Continental Congress finally declared independence from Great Britain on July 2nd, 1776it was kind of a big deal.

Don’t be a victim of vendor oppression.

Controlling your own destiny isn’t just good advice for people running a country, it’s good advice for people running a business, too. (continued…)

Peter Crosby

Do social networks just encourage people to brag about their accomplishments?

social network bragging

Do social networks encourage coworkers, friends, and family to brag about their accomplishments? While it’s probably true that social networks do encourage some bragging, I’d argue that “sharing positive news about yourself” isn’t limited to social networks.

Even without social networks, we’d still find some way to put our best foot forward — in conversation, email, TPS reports, and even on blogs like this. It’s just human nature to want to make yourself look good to others — heck, it may even be Darwinian — but we realize that still doesn’t make it right.

We’d never stoop to blatant self-promotion.

Peter Crosby

What chefs can teach businesses about being focused and effective.

Fresh Vegetables
By now, we all know that multitasking is a lie. Still, that doesn’t mean we don’t all have lots of things that need to be done efficiently every day — here’s how to make people more effective.

Dealing with the day’s to-do list takes focus. But in a hectic business environment, focus is often hard to come by. It’s a challenge that restaurant chef’s face every day, too. And they deal with it using a practice called “mise-en-place,” which roughly translates into “everything in its place.”

Essentially, it means that chefs start their day thinking through — and gathering up — the totality of recipes, tools, and ingredients they need to do their job that day. (continued…)

Peter Crosby

How to make Microsoft Outlook® part of your social strategy.


If you work at a company that’s been in business for more than five minutes, odds are pretty good that you use Microsoft® Outlook. Like it or not, Outlook is still the workhorse of enterprise communication. And now there’s a way to make it part of your social strategy.

Outlook is omnipresent.

Outlook is more than just an email client — it includes a calendar, task manager, contact manager, note taking, a journal, and even web browsing (for some reason). As a result, it’s entirely possible for employees to come to work in the morning, launch Outlook, and never leave the app all day. (continued…)