A lot of business advice in recent years centered on people branding themselves to get ahead. The Internet, they argue, offers everyone the same opportunity to “promote themselves as well as celebrities and large corporations, even without a multi-million dollar marketing budget.”
That’s all well and good, but what about those who’d rather do less branding and just do a good job instead? What if those people could get promotions and succeed in their career without having to toot their own horn 24/7?
A recent book from David Zweig suggests that it’s entirely possible. “Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion” profiles successful individuals who succeeded without always showing off. (continued…)