Nothing is more horrifying than setting up an Enterprise Social Network only to later find that it’s deathly quiet and only populated by lurking zombies, default avatars, and digital tumbleweeds. Like spooky graveyards in horror movies, ESNs are places people tend to avoid unless they see other humans there, too (preferably, live humans). So if you want to make sure your Enterprise Social Network discussions stay alive and active, you need to exorcise the demons of dullness and complacency.
Thankfully, it doesn’t require getting a priest or whittling down any wooden stakes. No, to prevent your ESN from experiencing this kind of slow, inexorable death, we’ve stitched together five ideas for jolting some life back into your company’s digital discourse. (continued…)