In September 2013, TIBCO commissioned Forrester Consulting to conduct a Total Economic Impact™ study of tibbr. Over the course of six months, the Project Director, Adrienne Breslin, thoroughly examined the potential ROI an enterprise could realize by deploying tibbr. This is Part 2 of a 5-part blog series presenting a summary of her findings.
Innovation is the life-blood of any business.
In today’s hyper-competitive business climate, companies that don’t innovate don’t survive. But innovation isn’t cheap, and innovation’s nebulous nature makes it understandably hard to quantify and — for products that claim to impact it — hard to justify. (continued…)