Enterprise Social Networks Need to Work Locally, But Communicate Globally

I’ve flown somewhere north of five million miles alone and have had the opportunity to interact with customers across the globe. It is amazing how social software is connecting employees who otherwise would have never met. Employees are using social software to exchange information and solve business problems across regions and offices.

Company employees need to act locally, but think globally. In terms of day-to-day communication this means you interact with people within your geography, but also across the world. If you’re communicating with your peers in France you speak French, in Germany, German, in Japan, Japanese. Your social software needs to support the way you communicate in the language of your choice—mobile or PC, email or text.

At the same time companies have spent millions of dollars on brand promotion and brand management: what we do, what we offer, what we stand for and what are our values. In the internet age of the second half of the 21st Century, corporations need to manage their brand and social consciousness. Consistent external branding starts with cohesive internal communication.

So what’s my point? The social software you select needs to have multi-language support – to support the way your employees communicate. (continued…)