Enterprise Social Networks Need to Work Locally, But Communicate Globally

I’ve flown somewhere north of five million miles alone and have had the opportunity to interact with customers across the globe. It is amazing how social software is connecting employees who otherwise would have never met. Employees are using social software to exchange information and solve business problems across regions and offices.

Company employees need to act locally, but think globally. In terms of day-to-day communication this means you interact with people within your geography, but also across the world. If you’re communicating with your peers in France you speak French, in Germany, German, in Japan, Japanese. Your social software needs to support the way you communicate in the language of your choice—mobile or PC, email or text. (continued…)